I wanted to explore how the unboxing moment could become part of the brand’s emotional language - how opening a product could express the same sense of calm, care, and exclusivity that defines TEKLA. The final design presents a calm and tactile packaging experience that reflects TEKLA’s values of stillness, simplicity, and care.

At Emendo, hiring was a bottleneck. Growth ambitions were high, projects were waiting, but the company simply didn’t have enough people. The reason wasn’t lack of skill - it was visibility. Talented consultants had little idea what Emendo actually did or what it felt like to work there. Many great candidates slipped away, and the company had to turn down projects because teams were understaffed.

We set out to change that. The challenge was clear: how do you attract top talent in a highly competitive, technical industry when your brand is invisible?

I designed a collaboration between Coca-Cola and MoMA to reimagine packaging and exhibition materials that blend commercial branding with high art. 

This project reimagines period care as empowering, stylish, and sustainable. Through a collaboration between Djerf Avenue and Modibodi, I explored human-centered design to challenge stigma, reduce waste, and create visuals, and a campaign that celebrate the female body while promoting eco-conscious choices.