Alma Bengtsson
Hi! I'm Alma Bengtsson, a designer with a background in digital concept development, branding, and communication. I'm passionate about understanding people, solving business challenges, and creating meaningful experiences through design.
My work sits at the intersection of strategy, customer experience, and visual communication. Whether I'm developing a campaign, designing a digital experience, or building a brand system, my goal is always the same: to create solutions that are both useful and engaging.
I design experiences that connect people, business, and technology.
What I Bring To The Table
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What I Bring To The Table *
I enjoy working where different perspectives meet. Throughout my career I've collaborated with marketers, developers, content specialists, leadership teams, and stakeholders to turn business goals into customer-focused solutions.
I'm naturally curious and enjoy asking questions before jumping into solutions. Whether the challenge is improving a customer journey, strengthening a brand, or developing a campaign, I like combining creativity with structured thinking to create solutions that people actually use and remember.
I believe the best ideas come through collaboration, iteration, and continuous learning.
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I design digital products and interfaces that are intuitive, responsive, and user-centered. Working mainly in Figma, I use prototyping, wireframing, and usability testing to shape designs that perform well and feel natural to use. In my current position, I redesigned Emendo Consulting Group’s website, and it led to a 9,600% increase in organic social traffic - proof that human-centered design and data-informed UX can drive real results.
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I optimize digital experiences to convert better and grow faster. Using analytics, user behavior insights, and A/B testing, I identify what drives engagement and remove friction points across the user journey. My approach combines creative experimentation with data-driven strategy - testing, measuring, and iterating to maximize impact. At Emendo Consulting Group, my conversion-focused improvements helped turn increased traffic into measurable business growth.
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I enjoy turning abstract ideas into clear and engaging visual concepts. My approach combines design thinking, storytelling, and creative strategy to develop campaigns and brand experiences that make sense strategically and connect emotionally. I believe the best ideas are those that look effortless - but are built on insight and intention.
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I create visuals that balance creativity with clarity. From brand identities to campaign assets, I design systems that hold together across every platform. At Emendo Consulting Group, my design work supported a full brand refresh and helped the company grow its LinkedIn audience by 132%, with a steady 20.5% engagement rate, proof that consistent design builds connection as well as visibility.
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I help brands translate their voice into visuals that inspire interaction. Through content design, motion graphics, and visual storytelling, I’ve helped Emendo grow its LinkedIn community from 3,700 to 8,600 followers while keeping engagement above 20%. My focus is on sustainable, long-term growth through authentic communication and visual consistency.
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From product photography to lifestyle storytelling, I create imagery that feels genuine and cohesive. My goal is always the same: to make visuals that support the brand’s narrative and strengthen its overall visual identity.
Explore my latest work.
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Concept Development & Graphic Design - TEKLA
I wanted to explore how the unboxing moment could become part of the brand’s emotional language - how opening a product could express the same sense of calm, care, and exclusivity that defines TEKLA.
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Brand Book - Emendo Consulting Group
I led a full brand refresh for Emendo Consulting Group, creating a cohesive and scalable visual identity that unified the brand across all channels and empowered teams to design with consistency.
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Content Creation - Malin Ljung Jewellery
Working with Malin Ljung Jewellery, I translated handcrafted design into visual stories. Through photography, video, and campaign content, I captured the brand’s essence — highlighting its artistry, detail, and sustainable spirit.
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Concept Development - Coca Cola X MoMa
I designed a collaboration between Coca-Cola and MoMA to reimagine packaging and exhibition materials that blend commercial branding with high art.
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Concept Development - Djerf Avenue X Modibodi
This project reimagines period care as empowering, stylish, and sustainable. Through a collaboration between Djerf Avenue and Modibodi, I explored human-centered design to challenge stigma, reduce waste, and create visuals, and a campaign that celebrate the female body while promoting eco-conscious choices.
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Content Creation - Emendo Consulting Group
I craft visuals that balance creativity with strategy. From brand identities to full campaign systems, my designs are consistent, scalable, and built to make an impact. At Emendo Consulting Group, my brand refresh led to a 132% growth in LinkedIn followers and a 20.5% engagement rate — proof that design can drive business growth.
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New Website - Emendo Consulting Group
Emendo’s previous website struggled to reflect the company’s expertise and structure, with eight business areas and no unified identity. After establishing a solid brand foundation, I led a complete redesign using the Design Thinking process. The result was a streamlined, intuitive, and trustworthy digital experience that aligned stakeholder needs and clearly represented Emendo’s capabilities.