Alma Paulina Bengtsson.           

Designer

Who Am I?

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Who Am I? *

I grew up on the small Swedish island of Hven, in the middle of Øresund, surrounded by nature and a close-knit community. Five years ago, I moved to Copenhagen to study Graphic Design & Marketing, and I later completed a Top-Up in Digital Concept Development. The city’s energy and openness quickly became part of who I am, both as a person and as a designer.

Today, I’m part of the Creative Team at Emendo Consulting Group, where I’ve lead a full brand refresh and develop content that has strengthened our digital presence and engagement across channels. What drives me most is creating design that feels thoughtful and human - work that looks good, but also works.

People often tell me I never stop smiling, and they’re probably right. I love what I do, and I value the people I get to do it with. For me, the best teams are the ones that stay curious, share ideas freely, and can laugh together while turning challenges into something meaningful.

Alma Paulina Bengtsson

Designer

Profile

I’m a graphic designer who loves bringing ideas to life and turning them into visuals that actually make people stop and look. At Emendo Consulting Group, I took charge of our brand design and helped grow our LinkedIn following by 132% (3,700 → 8,600) with a 20.5% engagement rate in 2025. On the web side, my design work fueled a 9,600% jump in organic social traffic (163 → 15,800+ sessions) — proof that good design doesn’t just look nice, it delivers results.

I enjoy collaborating with different teams, shaping identities, and creating campaigns that feel consistent but never boring. I’m always curious about what’s next in design, whether that’s a fresh trend or testing out generative AI to speed things up and spark new ideas.

Relevant Experience

Emendo Consulting Group | September 2022 - Present

Graphic Designer

Built the company’s full visual identity, including brand book, design system, icon library, and templates.

  • Led campaigns end-to-end, producing assets for web, social, email, events, and print.

  • Designed and managed the corporate website in WordPress with UX/UI components and landing pages.

  • Translated complex consulting services into clear, engaging visual stories.

  • Scaled LinkedIn by 132% (3,700 → 8,600) with a 20.5% engagement rate in 2025, and grew organic social traffic by 9,600% (163 → 15,800+ sessions).

  • Applied generative AI tools to accelerate ideation and content creation.

Junior Graphic Designer | January 2024 - April 2025

Social Media Student Assistant I September 2022 - January 2024

Luxreaders | October 2021 - October 2022

Part-time Marketing Assistant for the Swedish market (CMA) & Social Media Assistant

  • Supported the company’s market growth in Sweden by coordinating campaigns, content creation, and social media strategy across all markets.

  • Collaborated with internal and external stakeholders to ensure consistent brand presence and high-quality execution.

Malin Ljung Jewellery | May 2020 - October 2022

Part-time Marketing Coordinator & Content Creator

  • Built and implemented the full branding and marketing strategy for a Swedish start-up.

  • Created and managed content across social platforms, resulting in +100% growth in website sales.

FAQs

  • KEA - Copenhagen School of Design and Technology

    Digital Concept Development

    Top-Up

    Top-up I August 2022 - January 2024

    I completed a top-up degree in Concept Development, where I focused on developing data-driven, user-centered digital solutions at the intersection of technology, business, and design. The program strengthened my ability to connect strategy with execution - equipping me to create digital concepts that are not only innovative but also aligned with business goals and user needs.

    Marketing, Business Developement & Graphic Design

    Academin Profession

    AP degree I August 2020 - June 2022

    I hold an AP Degree in Design, Technology, and Business with a specialization in Marketing and Communication. The program combined strategic and creative disciplines - covering everything from concept development and trend analysis to sales, branding, and communication. It provided a strong foundation in turning ideas into market-ready solutions, with real-world collaboration alongside both local and international companies.

  • My skills include:

    • Graphic design

    • Brand building and management

    • Trend forecasting

    • Concept development

    • User research

      and analysis

    • Digital Marketing

    • Design Thinking

    • Adobe Illustrator

    • Adobe AfterEffects

    • Adobe Photoshop

    • Adobe Lightroom

    • Adobe InDesign

    • Framer

    • Figma

    • Shopify

    • Wordpress

    • Fluent in Swedish and English

    • Fully understand written and spoken danish, and write and speak at C2 level.

Explore my latest work.

  • Brand Book - Emendo Consulting Group

    I led a full brand refresh for Emendo Consulting Group, creating a cohesive and scalable visual identity that unified the brand across all channels and empowered teams to design with consistency.

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  • Concept Development - Coca Cola X MoMa

    I designed a collaboration between Coca-Cola and MoMA to reimagine packaging and exhibition materials that blend commercial branding with high art. 

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  • Content Creation - Malin Ljung Jewellery

    Working with Malin Ljung Jewellery, I translated handcrafted design into visual stories. Through photography, video, and campaign content, I captured the brand’s essence — highlighting its artistry, detail, and sustainable spirit.

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  • Concept Development - Djerf Avenue X Modibodi

    This project reimagines period care as empowering, stylish, and sustainable. Through a collaboration between Djerf Avenue and Modibodi, I explored human-centered design to challenge stigma, reduce waste, and create visuals, and a campaign that celebrate the female body while promoting eco-conscious choices.

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  • Content Creation - Emendo Consulting Group

    I craft visuals that balance creativity with strategy. From brand identities to full campaign systems, my designs are consistent, scalable, and built to make an impact. At Emendo Consulting Group, my brand refresh led to a 132% growth in LinkedIn followers and a 20.5% engagement rate — proof that design can drive business growth.

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  • New Website - Emendo Consulting Group

    Emendo’s previous website struggled to reflect the company’s expertise and structure, with eight business areas and no unified identity. After establishing a solid brand foundation, I led a complete redesign using the Design Thinking process. The result was a streamlined, intuitive, and trustworthy digital experience that aligned stakeholder needs and clearly represented Emendo’s capabilities.

    Explore