Alma Paulina Bengtsson.           

Who Am I?

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Who Am I? *

I grew up on the small Swedish island of Hven, in the middle of the Øresund, before moving to Copenhagen six years ago to study Design & Business and later Digital Concept Development.

Today, I work as a Campaign Specialist – Creative & Messaging in Team.blue's global Marketing Centre of Excellence, where I collaborate across more than 60 international brands to develop messaging and campaigns that work across different markets. Before joining Team.blue, I led brand development and campaign design at Emendo Consulting Group, where I developed the company's design system and helped strengthen its digital presence.

Outside of work, I'm naturally curious and enjoy learning new things - whether that's exploring AI, discovering a new café in Copenhagen, or spending time with friends and family back on Hven.

Alma Paulina Bengtsson

Designer

Profile

I'm driven by curiosity and enjoy understanding why people behave the way they do. Throughout my career, I've worked with branding, campaigns, digital communication, and customer experience, always with the goal of turning business objectives into meaningful experiences for users.

At Emendo Consulting Group, I led the company's brand development and helped grow LinkedIn by 132% while increasing organic traffic by more than 9,600%. Today, at Team.blue's global Marketing Centre of Excellence, I work across more than 60 international brands, developing messaging and campaigns that balance global consistency with local relevance.

Tools

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe InDesign

  • Abode Lightroom

  • Adobe After Effects

  • Figma

  • Framer

  • PowerPoint

  • Shopify

  • WordPress

  • VEED

Relevant Experience

Emendo Consulting Group | September 2022 - Present

Graphic Designer

Built the company’s full visual identity, including brand book, design system, icon library, and templates.

  • Led campaigns end-to-end, producing assets for web, social, email, events, and print.

  • Designed and managed the corporate website in WordPress with UX/UI components and landing pages based on user research, stakeholder workshops, and iterative testing.

  • Facilitated internal workshops across departments to define pain points, customer journeys, and UX priorities.

  • Optimized website and visuals with CRO & Growth Hacking initiatives.

  • Translated complex consulting services into clear, engaging visual stories.

  • Scaled LinkedIn by 132% (3,700 → 8,600) with a 20.5% engagement rate in 2025, and grew organic social traffic by 9,600% (163 → 15,800+ sessions).

  • Applied generative AI tools to accelerate ideation and content creation.

Junior Graphic Designer | January 2024 - April 2025

Social Media Student Assistant I September 2022 - January 2024

Luxreaders | October 2021 - October 2022

Part-time Marketing Assistant for the Swedish market (CMA) & Social Media Assistant

  • Supported the company’s market growth in Sweden by coordinating campaigns, content creation, and social media strategy across all markets.

  • Collaborated with internal and external stakeholders to ensure consistent brand presence and high-quality execution.

Malin Ljung Jewellery | May 2020 - October 2022

Part-time Marketing Coordinator & Content Creator

  • Built and implemented the full branding and marketing strategy for a Swedish start-up.

  • Created and managed content across social platforms, resulting in +100% growth in website sales.

FAQs

  • KEA - Copenhagen School of Design and Technology

    Digital Concept Development

    Top-Up

    Top-up I August 2022 - January 2024

    I completed a top-up degree in Concept Development, where I focused on developing data-driven, user-centered digital solutions at the intersection of technology, business, and design. The program strengthened my ability to connect strategy with execution - equipping me to create digital concepts that are not only innovative but also aligned with business goals and user needs, as well as how to utilize CRO & Growth Hacking initiatives.

    Marketing, Business Developement & Graphic Design

    Academin Profession

    AP degree I August 2020 - June 2022

    I hold an AP Degree in Design, Technology, and Business with a specialization in Marketing and Communication. The program combined strategic and creative disciplines - covering everything from concept development and trend analysis to sales, branding, and communication. It provided a strong foundation in turning ideas into market-ready solutions, with real-world collaboration alongside both local and international companies.

  • My skills include:

    • Graphic design

    • Brand building and management

    • Trend forecasting

    • Concept development

    • User research

      and analysis

    • Digital Marketing

    • Design Thinking

    • Adobe Illustrator

    • Adobe AfterEffects

    • Adobe Photoshop

    • Adobe Lightroom

    • Adobe InDesign

    • Framer

    • Figma

    • PowerPoint

    • Shopify

    • Wordpress

    • Fluent in Swedish and English

    • Fully understand written and spoken danish, and write and speak at C2 level.

Explore my latest work.

  • Brand Book - Emendo Consulting Group

    I led a full brand refresh for Emendo Consulting Group, creating a cohesive and scalable visual identity that unified the brand across all channels and empowered teams to design with consistency.

    Explore

  • Concept Development - Coca Cola X MoMa

    I designed a collaboration between Coca-Cola and MoMA to reimagine packaging and exhibition materials that blend commercial branding with high art. 

    Explore

  • Content Creation - Malin Ljung Jewellery

    Working with Malin Ljung Jewellery, I translated handcrafted design into visual stories. Through photography, video, and campaign content, I captured the brand’s essence — highlighting its artistry, detail, and sustainable spirit.

    Explore

  • Concept Development - Djerf Avenue X Modibodi

    This project reimagines period care as empowering, stylish, and sustainable. Through a collaboration between Djerf Avenue and Modibodi, I explored human-centered design to challenge stigma, reduce waste, and create visuals, and a campaign that celebrate the female body while promoting eco-conscious choices.

    Explore

  • Content Creation - Emendo Consulting Group

    I craft visuals that balance creativity with strategy. From brand identities to full campaign systems, my designs are consistent, scalable, and built to make an impact. At Emendo Consulting Group, my brand refresh led to a 132% growth in LinkedIn followers and a 20.5% engagement rate — proof that design can drive business growth.

    Explore

  • New Website - Emendo Consulting Group

    Emendo’s previous website struggled to reflect the company’s expertise and structure, with eight business areas and no unified identity. After establishing a solid brand foundation, I led a complete redesign using the Design Thinking process. The result was a streamlined, intuitive, and trustworthy digital experience that aligned stakeholder needs and clearly represented Emendo’s capabilities.

    Explore